There is an over-saturation of self-published, or “indie authors.” I know this because I am one of them. Many are good and the changes in the publishing industry can be seen as a blessing for us getting our books out into the world. However, there is an unfortunate number of these authors who really aren’t any good, like the train wrecks we see audition for American Idol and wonder how they could possibly think they had a chance. There are also some who have great potential, but they lack polish and editing. These last two types are bringing us all down, and the good ones are getting lost in the shuffle. People are afraid to take a chance on an unknown because they may have been burned by one already.
It’s all about who you know, the supporters you have, and self-promoting savvy, apparently. I am sadly lacking in these areas, and I’m shy about my work when I am face to face with people. I imagine most writers are introverts, as I am. After all, that is the nature of writing. We tend to be great at expressing ourselves through the written word because we are more internal thinkers. If we were extroverts, we probably wouldn’t take the time to write it down, but would just blurt it all out verbally. Of course, I know there are exceptions, but you get my point, right? So I need to get more extroverts on my side.
When I published my first book, Memoirs of an Ordinary Girl: The Middle-ish Ages, on Kindle 2 1/2 years ago, using the free giveaway option was a great way to get a book noticed, get readers, get reviews, and get more sales. I tried this a few times more recently and didn’t notice any new traffic or increase in sales. I certainly got no new reviews from it. Why not? So many authors are just giving it away now in the same desperation I had in getting noticed, that even in that, we get lost in the shuffle.
I have been published exclusively through Amazon in order to take advantage of the KDP benefits such as the free giveaways and the countdown deals, but I have come to realize that if I’m going to get lost in the shuffle anyway, perhaps I just need to get into more shuffles.
Every 90 days, my books were set to auto-renew into KDP, but I was able to recently rescue book 2 from the exclusivity trap. Book 1 will linger there until mid-April. I have now made book 2 available through Smashwords and Nook as well as Amazon, and book 1 will join as soon as it can. It’s a bit awkward to only be able to offer the second book in a series through these two new formats, but I have hopes of more shuffles.